Measuring the success of your campaign helps you improve your next marketing effort. Each time the cycle repeats itself, you become more efficient at honing your message and delivering the right message to the right person at the right time. As a result, you are able to set ever higher goals for your organization.
iMIS provides you with analysis, workflow design, and communications tools to optimize the marketing cycle throughout your organization. Effective analysis allows you to target your time, energy, and budget to those pursuits which are most likely to be profitable.
The iMIS database stores all of your important transactional, historic, and demographic data, giving you the power to prioritize the data and present it to stakeholders in a meaningful manner.
Make sure you define how you will track data to determine performance. Some suggestions:
■ Run counts and statistics on your database before you start the campaign to define your starting point.
■ Specify your predicted response rate.
■ Determine the metric you will use to show success.
■ Synchronize responses regularly. This helps you stay up-to-date with metrics.